A day with Maktura, chapter by chapter
One working day with Maktura, from first coffee to the morning after. Six chapters.
Always know what to post next
Good content starts with something worth saying. Maktura watches your industry, learns from your own world, and puts the most useful ideas at the top of your morning. No doomscrolling for inspiration, and no pretending you had a flash of genius in the shower.
- The useful stuff, first. Maktura sorts through the noise and brings the most relevant ideas and conversations to the top.
- Check before you create. Verification and bias warnings help you catch questionable information before it makes its way into your content.
- Turn real conversations into content. Meetings, transcripts, posts, people and trends can all become context for your next idea.
Still your voice. Just a lot less work.
A good ghostwriter learns more than your punctuation. Maktura learns how you think, what you care about, how you tell a story and what you'd never say. Start from scratch or bring a voice you've spent years building. The more you create, edit and decide, the more Maktura learns from you. Personas is where Maktura learns how you sound. Everything else borrows it.
- One voice. Every platform. Turn one idea into content shaped for LinkedIn, X and Instagram without losing the person behind it.
- No generic AI content. Your voice, not the default setting. Maktura spots when the work starts sounding generic and brings it back towards you.
- Never start from nothing. Get 3 to 5 angles for every idea, then take it from there or let Maktura do more of the work.
See what makes your best content work, then do more of it
A post performs well. Great. But was it the topic? The hook? The format? The image? The time you posted it? Maktura tests what changes and tracks what happens next, so you can see the patterns behind your best-performing content and use what you learn next time. Less guesswork, more of what actually works.
You clock off. Maktura clocks in.
It keeps working after you stop
While you sleep, Holly keeps working. It watches the signals that matter, handles what you’ve handed over, and saves anything that needs a human. You choose how far it goes, and every action comes with an explanation. Decisions come back as two buttons: Approve or Dismiss.
You decide how much you hand over
- You choose what it handles. Four settings, per surface: Observe, Suggest, Auto-draft, Auto-publish. Start cautious. Loosen the leash when it's earned it.
- See something worth talking about? Take a photo and Holly can turn it into a post shaped around your market and location.
- Nothing disappears into a black box. Every action is logged and explained, so you can see what Holly has done and why.
By morning, your pipeline is waiting.
Turn engagement into a pipeline
A like is nice. A comment is better. But neither means much if nobody follows up. Maktura identifies who engaged, scores the opportunity and shows you exactly which post and interaction brought them in. While Holly works nights, your pipeline keeps building. By the time you log in, the hottest opportunities are already waiting.
- Every interaction becomes useful. Turn likes, comments and saves into named, scored leads.
- Keep working where you already work. Send leads to your CRM, ATS or spreadsheet.
- Know who to speak to first. The hottest opportunities rise to the top, so there's no digging.
Keep an eye on your market. Keep your content in line.
Maktura Watch monitors the names that matter to your brand: people, brands and competitors. Governance checks everything going out under your name before it goes live.
First to know. Every time.
Choose the people, brands and competitors that matter. Watch keeps an eye on them, tracks changes in sentiment and risk, and tells you when something needs a human. You hear it from Watch, not when a client messages you asking if you've seen it.
Your policy. Built into every post before it goes live.
Upload your policy and Maktura turns it into checks that can be applied to every post, testing it against the rules that matter to your organisation before it goes out. If something needs attention, it can be flagged, warned or blocked, or sent through the right approval process. And when compliance needs evidence, the audit trail is already there.
Your whole content workflow. One connected system.
Plan, publish, engage and report. All in one place.
